House Of Mathws

Paradise Røad, feb 17th

2012-02-17T00:00:00.000-03:00

Mariana Müller, @haicavalcante and Mary Albuquerque photographed by @mathws.

Paradise Røad, feb 16th

2012-02-16T00:00:00.000-03:00

Mariana Müller, @haicavalcante and Mary Albuquerque photographed by @mathws.

Paradise Røad, feb 15th

2012-02-15T00:00:00.000-03:00

@haicavalcante photographed by @mathws.

Paradise Røad, feb 14th

2012-02-14T00:00:00.000-03:00

@haicavalcante and Mariana Müller photographed by @mathws.

Paradise Røad, feb 13th

2012-02-13T00:00:00.000-03:00

Mary Albuquerque photographed by @mathws.

Paradise Røad, feb 12th

2012-02-12T00:00:00.000-03:00

Mariana Müller, @haicavalcante and Mary Albuquerque photographed by @mathws.

Paradise Røad, feb 11th

2012-02-11T00:00:00.000-03:00

Mary Albuquerque and Mariana Müller photographed by @mathws.

Paradise Røad, feb 10th

2012-02-10T00:00:00.000-03:00

@haicavalcante photographed by @mathws.

Paradise Røad, feb 9th

2012-02-09T00:00:00.000-03:00

Mariana Müller photographed by @mathws.

Paradise Røad, feb 8th

2012-02-08T00:00:00.000-03:00

Às vezes dá vontade de simplesmente pegar as nossas coisas e sair andando... Às vezes nem é necessário levar pertence algum. O simples prazer de passear e ver paisagens diferentes, pessoas diferentes, sentir novos aromas e viver novas experiências é bastante.

Uma breve escapada da cidade e de tudo o que vem com ela é essencial. Assim, mesmo que por apenas algumas horas, nos tornamos nômades, viajantes, escapistas... Seja o nome que for, são esses pequenos desvios que nos dão fôlego para seguir em frente.

Texto, Augusto Paz | @augusto_paz | blog

Sometimes we just feel like picking up our stuff and going away… Maybe gathering our belongings is not even necessary. The simple pleasure of wandering and seeing different landscapes, different people, feel new scents and living new experiences is just enough.

A brief escapade from the town and everything that comes with it is essential. Hence, even that for just a few hours, we become nomads, travelers, escapists… Whatever the name is, these little detours are the ones who give us strength to move forward with our lives.

Text, Augusto Paz | @augusto_paz | blog

PS. É MEU ANIVERÁRIOOO!! Ficando véio! | IT'S MY BIRTHDAAAAY!! Getting old.

Inspiration VII

2012-02-07T00:00:00.000-03:00

Still #9

2012-01-30T00:00:00.000-03:00

Pirambuzios, RN. Brazil.

Dark Velvet n.10

2012-01-25T00:19:00.000-03:00

Dark Velvet finale. Agradecimentos ao pessoal do bar Flecha Na Goela, por nos deixar a vontade na locação das fotos. O agradecimento especial vai para os amigos que ajudaram (e sempre ajudam) na produção das fotos e aos modelos retratados, "Sabrina e Jota, quero mais de vocês aqui e logo! Obrigado!" Dia 8 de fevereiro (meu aniversário), estréia o editorial #8. Fiquem ligados!

@sabrinabzr photographed by @mathws.

Dark Velvet finale. Thanks to Flecha Na Goela bar staff for giving us the opportunity to shoot on this place. The special thanks goes to my helping friends and, of course, to the models, "Sabrina and Jota, I want more of you both here soon. Thanks!" On February 8th (my birthday), comes the editorial #8. Stay tuned!

Dark Velvet n.9

2012-01-24T00:00:00.000-03:00

@sabrinabzr and Jota photgraphed by @mathws.

Dark Velvet n.8

2012-01-23T00:00:00.000-03:00

@sabrinabzr photographed by @mathws.

Dark Velvet n.7

2012-01-22T00:00:00.000-03:00

Jota photographed by @mathws.

Dark Velvet n.6

2012-01-21T00:00:00.000-03:00

@sabrinabzr and Jota photographed by @mathws.

Dark Velvet n.5

2012-01-20T00:00:00.000-03:00

Jota and @sabrinabzr photographed by @mathws.

Dark Velvet n.4

2012-01-19T00:00:00.000-03:00

Jota and @sabrinabzr photographed by @mathws.

Dark Velvet n.3

2012-01-18T00:00:00.000-03:00

Jota photographed by @mathws.

Dark Velvet n.2

2012-01-17T00:00:00.000-03:00

@sabrinabzr photographed by @mathws.

Dark Velvet n.1

2012-01-16T00:00:00.000-03:00

Não pense, sinta! Rock'n roll é sempre a pedida mais bacana. Não há texto, há música. E elejo Club Foot, do Kasabian, como trilha para essas fotos.

Don't think, feel it! Rock'n roll is always the coolest choice. There's no text, there's a song. And I take Club Foot, from Kasabian, as the official soundtrack for this shooting.

Inspiration VI

2012-01-14T00:00:00.000-03:00

Issue#2 Delírio Tropical

2012-01-10T00:00:00.000-03:00

Knit dress Renata Campos. Flower e clutsh Victor Dzenk.

Knit dress, Renata Campos.

Caftan, Neon. Sandals, Carmen Steffens.

Shirt, Victor Dzenk. Shorts, Lucidez.

Skirt, Neon. Biquíni, Despi.

Fotos, Mathws Aires.

Styling and make, Luis Henrique Azevedo.

Modelo, Catharina Amorim (Tráfego Models)

Trabalho publicado na Tribuna do Norte no dia 8/jan/12.

Editorial published on Tribuna do norte on jan 8th, 12.

Still#8

2012-01-01T00:00:00.000-03:00

Bem vindo, 2012!

Beautiful; anjo

2011-12-29T00:00:00.000-03:00

Chegando ao final de mais um editorial e esse foi sucesso! MUUUUITO OBRIGADO a todos que curtiram, aos que já conheciam minhas fotos e gostaram mais e sempre o bem vindo aos que fizeram sua primeira visita. Obrigado também aos jornalistas e profissionais da área que apoiaram e divulgaram minha arte.

Obrigado ao hotel Villa Oeste, ao hotel Garbos e à Estação das Artes por cederem espaços confortáveis e belos para a realização dessas fotos. MUITO OBRIGADO, mais uma vez, às corajosas meninas e mulheres que mostraram porque são da arte divina. Bonitas!

Mas o obrigado especial vai para a minha diva Larissa Gabrielle, que também tirou a roupa, me fez rir, ligou, arranjou, produziu, fez acontecer boa parte dessas fotos, além, claro, de ter assinado o belíssimo texto de abertura do editorial. Ela superou tudo e todos e, mesmo com receios por ter um corpo fora dos padrões, apertou o botão foda-se-eu-arraso e fez. E foi uma das fotos mais comentada. Colo nela porque é sucesso! "Lari, acho que só quem faz história é quem transgride, surpreende, cria, vai lá e faz. E isso nós fizemos. 10 para nós dois!"

Gostaria de enfatizar que não só de coisas bonitas se faz uma bela foto. Precisamos diferenciar uma bela imagem de algo belo fotografado. A arte é muito mais do que ser bonito e beleza é algo muito abstrato. Posso fazer uma foto linda de algo feio e fazer uma pássima foto de algo bonito. Reflita!

Sabe aquela frase "falem mal, mas falem"? Bom, eu quero muito isso. Mas cuidado! Muito mais difícil do que elogiar, é criticar. E sem fundamento e conhecimento não rola né? Próximo mês, um novo editorial e, em breve, o ensaio masculino (aceito sugestões, mas tenho critério). Agora fiquem com meu anjo.

Vamos botar essa porra pra funcionar! Feliz 2012!

@megabeel in Beautiful, by @mathws.

Here comes the end of this successful editorial. THANKS A LOT to all that liked it, to those who ever knew my work and enjoyed it more and, of course, always welcome those who made their first visit here. Thanks to the journalists that supported and spread my art on the web.

Thanks to Villa Oeste hotel, Garbos hotel and Estação das Artes for giving me the opportunity to work in great scenarios for these photoshoots. THANK SO MUCH, once more, to the brave girls and women who have shown how amazing piece of art they are. Beautiful!

But the special thanks goes to my diva Larissa Gabrielle, who also took her clothes off for my lenses, made me laugh, made phone calls, produced, made these photos happen and, of course, wrote the amazing text that opened this editorial. She got over everything and everyone and, despite the fear of having a body in a different shape for media, pushed the fuck-off-I-am-amazing botton and did it. It was one of the most commented photos ever. She is guaranteed success! "Lari, I think history is made by those who breaks the rule, thinks different, creates the new and just do. And I think we've done it! Congratulation for us!"

I'd like to emphasize the thought that not just beautiful things can compose a good photo. We need to see the difference between a beautiful image and beautiful thing. Art is much more than something beautiful and beauty is abstract for sure. I can make a beautiful photo of an ugly object in the same time I can make an ugly photo of a gorgeous thing. Think about it.

Keep talking about my work, I enjoyed it! But be careful, much more difficult than compliments, are the criticisms. To make it without fundament and kownledge is stupid, right? Next month a new editorial and soon the male version of this one. Now you can enjoy my angel above.

Let's rock in 2012! Happy new year!

Beautiful; kitty

2011-12-28T00:00:00.000-03:00

@nayanagurgel in Beautiful, by @mathws.

Beautiful; fetiche

2011-12-27T00:00:00.000-03:00

Priscilla Lins in Beautiful, by @mathws.

Beautiful; poesia

2011-12-26T00:00:00.000-03:00

Camila Paula in Beautiful, by @mathws

Beautiful; luxúria

2011-12-25T00:00:00.001-03:00

@herbenia in Beautiful, by @mathws.

Beautiful; felicidade

2011-12-24T00:00:00.000-03:00

@andreyanogueira in Beautiful, by @mathws

Beautiful; chocolate

2011-12-23T00:00:00.000-03:00

@decacaal in Beautiful, by @mathws.

Beautiful; erotika

2011-12-22T00:00:00.000-03:00

Natash Vale in Beautiful, by @mathws.

Beautiful; paz

2011-12-21T00:00:00.000-03:00

Camila Carrilho in Beautiful, by @mathws.

Beautiful; vogue

2011-12-20T00:00:00.000-03:00

@samkll in Beautiful, by @mathws.

AVISO: A modelo fotografada é maior de idade. | WARNING: The model photographed is overage.

Beautiful; diva

2011-12-19T00:00:00.000-03:00

@larigabi in Beautiful, by @mathws.

Beautiful; modelo

2011-12-18T00:00:00.000-03:00

Camila Azevedo in Beautiful, by @mathws.

Beautiful; bombshell

2011-12-17T00:00:00.000-03:00

Renata Correia in Beautiful, by @mathws.

Beautiful; menina do rádio

2011-12-16T00:00:00.000-03:00

@FabriGulli in Beautiful, by @mathws.

Beautiful; pintura

2011-12-15T00:00:00.000-03:00

Luanna Fernandes in Beautiful, by @mathws.

Beautiful; soul

2011-12-14T00:00:00.000-03:00

@potedemelamargo in Beautiful, by @mathws.

Beautiful; vita

2011-12-13T00:00:00.000-03:00

@donadebs in Beautiful, by @mathws.

Beautiful; morena

2011-12-12T00:00:00.000-03:00

@_thaisaraujor in Beautiful, by @mathws.

Beautiful; perfume

2011-12-11T00:00:00.000-03:00

@clarres in Beautiful, by @mathws.

Beautiful

2011-12-10T00:00:00.000-03:00

Por Larissa Gabrielle, @larigabi

Nos reunimos em busca do mais reluzente raio de sol que ilumina a silhueta acentuada valorizando as formas do corpo, do vento balança os cabelos e suaviza a expressão das faces, que sonham com a descoberta do prazer e com a maciez da pele pulsante pelas rédeas da vida. Cenários complementados por sorrisos otimistas, retinas eufóricas, curvas polidas pelo brilho da beleza sobrenatural e pelo jeito de mostrar-se mulher por todo lugar.

Neste mês de dezembro, produzimos um editorial de fim de ano que desvenda as diversas facetas que abrigam o universo feminino. Lindas e sensuais garotas se afastam de seus pudores e abrem-se numa experiência livre, provocativa e, acima de tudo, natural.

BEAUTIFUL tira as roupas, rasga o véu, abre as cortinas e revela o iluminado brilho escondido do que há de melhor em todo e qualquer tipo de mulher.

By Larissa Gabrielle, @larigabi

We come together looking for the brightest sunshine that lights up the silhouetted form valuing the body shapes, the wind shakes the hair and smooths the expression of faces, who dreams of discovering the pleasure and the softness of the pulsed skin by reins of life. Scenarios complemented by optimistic smiles, giddy retinas, curves polished by the glow of supernatural beauty and by the way of how showing women everywhere.

Now in December, we produce a special editorial that reveals the many female universe facets. Beautiful and sexy girls turn away from their modesty and give themselves up to a free, provocative and, above all, natural experience.

BEAUTIFUL takes the clothes off, rips the veil, opens the curtain and reveals the shine hidden in the very best in any kind of woman.

Inspiration V

2011-12-07T00:00:00.000-03:00

SOUL Video Concept

2011-12-04T00:00:00.000-03:00

Iago Xavier in SOUL for House Of Mathws.

HouseofMathws apresenta SOUL, o primeiro video conceito da casa no ar!

HouseofMathws presents SOUL, our first video concept!

Issue#1 SOUL pt.2

2011-12-03T00:00:00.000-03:00

Iago Xavier photographed by @mathws.

Issue#1 SOUL pt.1

2011-12-02T00:00:00.000-03:00

Fotos realizadas para campanha apoiada pela Chilli Beans. Indie de personalidade que sabe segurar qualquer tipo de óculos. Alguns disseram que ficou parecido comigo, mas a intenção nao era essa. Rsrs!

Photoshoot for a campaign supported by Chilli Beans. Indie with strong personality that knows how to be good in many types of glasses. Some people commented he was little bit like me, but it wasn't the propose. LOL!

Iago Xavier photographer by @mathws.

Models

2011-11-28T00:00:00.000-03:00

Fernanda Yamamoto Fashion Show, SPFW. Photo by @mathws.

Models

2011-11-27T00:51:00.000-03:00

João Pimenta backstage, SPFW. Photo by @mathws.

Models

2011-11-26T00:00:00.000-03:00

Photo by @mathws.

Models

2011-11-25T02:52:00.000-03:00

Backstage, MWS. Photo by @mathws.

Models

2011-11-24T00:00:00.000-03:00

João pimenta backstage, SPFW. Photo by @mathws.

Models

2011-11-23T00:00:00.000-03:00

Amapô backstage, SPFW. Photo by @mathws.

Models

2011-11-22T00:00:00.000-03:00

Thaysa Bello on MWS. Photo by @mathws.

Models

2011-11-21T00:00:00.000-03:00

João Pimenta fashion show, SPFW. Photo by @mathws.

Models

2011-11-20T00:00:00.000-03:00

VRom backstage, SPFW. http://houseofmathws.com

Models

2011-11-19T02:39:00.000-03:00

Riachuelo backstage, MWS. Photo by @mathws.

Models

2011-11-18T00:00:00.000-03:00

Thaysa Bello, MWS. Photo by @mathws.

Models

2011-11-17T00:00:00.001-03:00

Amapô backstage, SPFW. Photo by @mathws.

Models

2011-11-16T00:00:00.000-03:00

Cavalera backstage, SPFW. Photo by @mathws.

Models

2011-11-15T00:00:00.000-03:00

@marcilio_aires on MWS. Photo by @mathws.

Models

2011-11-14T00:00:00.000-03:00

Jyokonda on MWS. Photo by @mathws.

Models

2011-11-13T00:00:00.000-03:00

Angel Candice Swanepoel, SPFW. Photo by @mathws.

Models

2011-11-12T14:34:00.001-03:00

Lino Vilaventura fashion show, SPFW. Photo by @mathws.

Models

2011-11-11T00:00:00.000-03:00

João Pimenta backstage, SPFW. Photo by @mathws.

Models

2011-11-10T00:00:00.000-03:00

Amapô backstage, SPFW. Photo by @mathws.

Models

2011-11-09T00:00:00.000-03:00

Lino Vilaventura backstage on SPFW. Photo by @mathws.

Models

2011-11-08T00:00:00.000-03:00

ZZ backstage. Photo by @mathws.

Models

2011-11-07T00:00:00.000-03:00

Backstage of Osklen on SPFW. Photo by @mathws.

Models

2011-11-06T00:00:00.000-03:00

O mundo da moda é bem literal em semanas de moda. Para alguns, uma completa piada na forma de uma bolha inútil, para outros, um trabalho sério que move milhões e ainda para outros (e aqui me incluo), um lugar que a arte é o que importa, mesmo que também ache graças. Todos os egos juntos lá convivem. Jornalistas, bloggers, fotógrafos, celebridades... Empresários, técnicos, seguranças, crachás... Fashionistas, curiosos, correria, glamour... Maquiadores, designers, stylists, roupas, arte, marcas... Modelos.

Mas aqui vamos destacar essa última espécie que carregam a responsabilidade de serem perfeitas e perfeitos e interpretarem o personagem que lhes cabem. Andar, andam. Beleza, possuem. Glamour, fazem. São a ponta do iceberg da moda. É o topo, são top. Models!

Andre Lima's fashion show on SPFW. Photo by @mathws.

.

The fashion world is really literal in fashion weeks. For some, a complete joke in a bubble shape, for others, a serious job that moves millions, and yet for others (and here I am), the place where art is what matters, even they also laughs on it. All egos living together. Journalists, bloggers, photographers, celebrities... Business people, technicians, security, badges... Fashionistas, curious, rush, glamour... Makeup artists, designers, stylists, clothes, art, brands... Models.

But here we emphasize this last species that carry the responsibility of being perfect and interpret character they are suppose to play. To walk, they walk. Beauty, they have. Glamour, they do. The top of the iceberg of fashion. Top. Models!

Inspiration IV

2011-11-05T00:00:00.000-03:00

Still #7

2011-11-04T00:00:00.000-03:00

@thabata_mendes photographed by @mathws.

Still #6

2011-11-02T00:00:00.000-03:00

OOPS! BOOTS!... AGAIN! @betosiqueira wearing Alexandre Herchcovitch boots. Photo by @mathws.

Laced

2011-11-01T00:00:00.001-03:00

@palomamush photographed by @mathws.

Obrigado a @palomamush e @biciclecius por tirar a roupa para as minhas lentes no lugar mais empoeirado de todos. Agora já podem por no currículo este trabalho para a promissora carreira soft-porno-chic de vocês. E obrigado a ajuda indispensável de @herbenia.

Thanks to @palomamush and @biciclecius for taking their clothes off to my lenses in the most dusty place of all. Now you both can put this job on your resumé for a promising soft-porno-chic career of yours. Also thanks to @herbenia for the indispensable help.

PS. Concluí a faculdade e a minha pesquisa final recebeu nota DEEEEZ! Chupa! | Just finished my college final research and I got TEN! Suck it!

Laced

2011-10-31T00:00:00.000-03:00

@biciclecius photographed @mathws.

Laced

2011-10-30T00:00:00.000-03:00

@palomamush and @biciclecius photographed by @mathws.

Laced

2011-10-29T00:00:00.000-03:00

@palomamush photographed by @mathws.

Laced

2011-10-28T00:00:00.000-03:00

@bicilecius and @palomamush photographed by @mathws.

Laced

2011-10-27T00:00:00.000-03:00

@biciclecius photographed by @mathws.

Laced

2011-10-26T00:00:00.000-03:00

@palomamush photographed by @mathws.

Laced

2011-10-25T00:00:00.000-03:00

Clécius Brandão photographed by @mathws.

Laced

2011-10-24T00:00:00.000-03:00

@palomamush photographed by @mathws.

Laced

2011-10-23T00:00:00.000-03:00

Clécius Brandão photographed by @mathws.

Laced

2011-10-22T00:00:00.000-03:00

@palomamush photographed by @mathws

Laced

2011-10-21T00:00:00.000-03:00

Vamos confundir, vamos prestar atenção. Vamos amarrar, vamos libertar. Vamos ter raiva, vamos relaxar. Vamos.

Let's confuse, let's pay attention. Let's tie, let's let it go. Let's have anger, let's relax. Let's go.

Inspiration III

2011-10-20T00:00:00.000-03:00

Still #5

2011-10-16T00:00:00.000-03:00

Elle Fanning photographed by Mert Alas and Marcus Piggot

LOVE MAGAZINE No.6

Revista londrina de moda conceitual. Ideal para quem trabalha com imagem de moda e precisa de boas referências.

Fashion Magazine from London. Made for those who works with fashion image and needs good references.



2011-10-06T02:00:00.001-03:00



"A Apple tem a ver com pessoas que pensam fora do quadrado."

Steve Jobs

Think different.

Still #4

2011-10-01T00:00:00.000-03:00

Boots by Osklen.

OOPS!... BOOTS!

Rogue Provocative Edition

2011-09-26T00:00:00.000-03:00

@thas_dias photographed by @mathws. Part II, 6 of 6.

Agradecimento a @thas_dias, pela beleza emprestada, a @ademaroliveira, pelo serviço de stylist, e @anna_ingrid, pelo texto elaborado.

Thanks to @thas_dias, for the real beauty, to @ademaroliveira, for the stylist service and to @anna_ingrid for the text.

Rogue Provocative Edition

2011-09-25T00:00:00.000-03:00

@thas_dias photographed by @mathws. Part II, 5 of 6.

Rogue Provocative Edition

2011-09-24T00:00:00.000-03:00

@thas_dias photographed by @mathws. Part II, 4 of 6.

Rogue Provocative Edition

2011-09-23T00:00:00.000-03:00

@thas_dias photographed by @mathws. Part II, 3 of 6.

Rogue Provocative Edition

2011-09-22T00:00:00.000-03:00

@thas_dias photographed by @mathws. Part II, 2 of 6.

Rogue Provocative Edition

2011-09-21T00:00:00.000-03:00

A natureza do homem é a caçada. A visão masculina é essencialmente em profundidade para ver a presa distante e calcular a melhor abordagem. O instinto não muda com o tempo, mas seu uso sim. Não se caça mais animais fora de supermercados, mas a necessidade da carne continua. E da caça. A natureza do homem é a busca, e na selva urbana tão importante quanto ir até a presa é fazer com que a presença do predador seja desejada. E ser desejado, ainda que a racionalidade mande a presa correr, é o que faz a presa ficar. Dessa vez será legal. Dessa vez ele não some. A presa precisa entender que o propósito não é fazer isso de novo, há a diversão consciente e o afã de fazer o que se tem vontade. E essa vontade é o que o instinto proporciona. Em meio às novas selvas urbanas e mulheres que tomaram as rédeas de suas próprias vidas e seguem querendo conquistar aquele que, se não é o melhor, é mais desafiador dos prêmios: o Canalha. E eles seguem se derramando em olhares maliciosos de convite. E é um convite ao retorno a primária condição de prêmio, de recompensa. De mulher. Canalha ele, canalha ela. Canalha por seguir instintos que todos têm, mas só alguns sabem usar.

Part II, 1 of 6.

The man’s nature is the hunted. His eyes is essentially deep to see the prey and calculate the best approach. The instinct doesn’t change over time, but its use is. There’s no hunting animals outside supermarket anymore, but he still needs meat and hunt. Man's nature is to seek and in the urban jungle as important as the prey is also to make the predator something desired. And to be desired, although the rationality send the prey far away, is what that makes the prey close to. This time he will be cool. This time he won’t go. The prey must understand that the purpose is not to do it again, there is conscious in the fun and the desire of doing whatever he wants. This will provide the instinct. Among the new urban jungle and women who took the direction of their own lives and continues to want to conquer more, if not the best, is the most challenging award: the seducer. And they follow pouring into leering invitations. Invitations to return the primary condition of prize of rewarding women. He secuder. She stupid. He seducer for follow instincts we all have, but just few know how to use.

ANNA INGRID

Do CadernoInsone | @anna_ingrid

Rogue Concept Edition

2011-09-15T00:00:00.000-03:00

@thas_dias photographed by @mathws. Part I, 10 of 10. PART 2 ON SEPTEMBER 21st.

Rogue Concept Edition

2011-09-14T00:00:00.000-03:00

@thas_dias photgraphed by @mathws. Part I, 9 of 10.

Rogue Concept Edition

2011-09-13T00:00:00.000-03:00

@thas_dias photographed by @mathws. Part I, 8 of 10.