August 31, 2013

HEROCUT

4-5/20. Paulo Melo and Rodrigo Fernandes photographed by Mathws Aires. More about it here.

August 30, 2013

HEROCUT

3/20. Isaac Avelino photographed by Mathws Aires. More about it here.

August 29, 2013

HEROCUT





Corte de cabelo.

De profissão: advogados e políticos usam corte "normal", já os publicitários e fotógrafos o/ usam cortes mais descolados porque podem. Nas forças armadas, há um padrão, como em todos os outros signos visuais lá presentes.

De condição: os cabelos de felicidade são vivos, cheios, dançam e podem ser carecas também, porque não? Os cabelos de tristeza ou doença, muitas vezes, nem existem.

De ideologia: tem os cabelos conservadores, sem graaaça... Mas tem os cabelos inovadores, que, porque não também, podem ser tradicionais e revolucionários ao mesmo tempo.

De dinheiro: tem os cabelos que são ricos, bem gastos, consomem os melhores salões. Os outros? São os ricos de DNA mesmo.

De gênero: de homem ou de mulher. Quem diabos se importa!?

De criatividade (os meus preferidos): Coloridos? Estranhos? Feios? Zoados? Inéditos? Talvez... Na verdade, são de verdade. Carregam a essência do seu criador. É uma arte. Expressa.

Em HeroCut, editorial fotografado em maio de 2012, falamos de cortes de cabelos masculinos muito bem moldados por Marinaldo Rocha e produzido por Zezinho Divanah. Os modelos são da Tráfego Models.

Mas iaê, qual cabelo é você?

— M.

1-2/20. Luan Jácome and Allan Felipe photographed by Mathws Aires.

...
ENGLISH VERSION
Haircut.

About occupation: lawyers and politicians have a  "regular" cut,  on the other hand, advertisers and photographers o /, prefer to wear a more hipster cut.  In the military there is a standard haircut, as in any other visual symbols there.

Of condition: hair full of happiness is alive, voluptuous, they dance and could even be bald, why not? And then there is the sad hair or from sickness, sometimes they don't even exist.

Of ideology: there is the conservative type of hair, the boring one... But there is also the innovative hairstyle, that could be traditional and revolutionary all at once.

Of money: there is the hair that's gets a lot spent on the best hair saloons. The many others rich type is, DNA.

Of gender: man or woman, who the hell cares? 

Of creativity (My favorite ones): colorful? Ugly? Teased? New? Maybe... Truth is, they are true and bring the essence of their creator. It's art. Expressed.

In Herocut editorial, photographed in May 2012, we talked about men hairstyle, that were very well styled by Marinaldo Rocha and produced by Zezinho Divanah. Models are from Trafego Models. 
But anyways, what haircut are you?

Translation, Carla Soares.

August 27, 2013

August 22, 2013

PREVIEW

Editorial, estréia dia 29 de agosto, às 00h.

August 14, 2013

NEW YORK OF MATHWS, pt7




Just around the corner of my hotel. The staff was kind and the boutique set me breathless


Times Square.

Casa Magazine in the West Village, NYC.



Calvin Klein boutique at Madison Av. This dress is an updated version from another dress designed by Ellsworth Kelly in 1952.


Times Square.

At American Museum of Natural History, NYC.




Chanel Soho.


Times Square.


At American Museum of Natural History, NYC.


Mamãe!




At American Museum of Natural History, NYC.


At Central Park, NYC. My thinnest moment ever.

Good bye my NYC. Hope come back soon. And I will.

M.

August 02, 2013

NEW YORK OF MATHWS, pt6

10th Ave, NYC.






Restaurant in SoHo.

At the American Museum of Natural History.


Flatiron building.

At Central Park, NYC.




The Jane hotel. Small, cozy and in the West Village.

Andy Warhol, at MoMa.

Central Park, NYC.

My View of Sarah Jessica Parker. At Met Ball, NYC.

At 9/11 Memorial.

Parte 7,  dia 14 de Agosto. | Part 7, next August 14th.